Are you trying to write a compelling application to a target school and feel like you’re coming up short?  It could be time to go back over the two critical questions (Why this path? Why this school?) and reassess whether the fit is really good after all.   It’s not that applying to school shouldn’t take time, effort, and even a bit of frustration.  Telling a high-quality, cohesive story about your motivations for attending school is no easy task.  Yet, most effort should be spent in crafting the story–not figuring..